5X Mutant Gum | Wrigley


"5X Mutant Gum" is the limited edition of the "5 Gum", Wrigley. Wrigley promotes "5X Mutant Gum" with release of the new movie "X-Men : First Class(20th Century Fox)". The 5X digital media campaign is mainly processed through the website containing the game that visitors can create their own mutants and battle with others' mutants. Also, it opens to the public some parodied celebrities' mutants in Facebook.

My art works are all backgrounds, bodysuits, and parodied celebrities, sample characters for video.

- Other staffs
Character Design(Bodies/Faces) : Jacob Sparks | Item Design(Head Pieces/Body Pieces/Accessories) : Hoa Han, Clara Moon | Site Concept/ Web Design : Martin KG Berggren, Hazim Abdul Hamid | Animation : Joseph Rufian | Media Design : Paolo Sta Barbara | Game/Web Development : Hendrik-Jan Schoenmaker, Gil Davidson | DB : Brett Peacock | Coordinating : Rebecca Chalmers

Dec. 2010 - May. 2011


1. Backgrounds
- Silo

- City

- Chamber (The original design is 5 Gum commercial film (episode : Rain) / Initial Design : Martin, Hazim)

- Gallery (Initial Design : Martin)

- Battle Field (Initial Design : Martin)


2. Bodysuits

3. Celebrities' Mutants


4. Sample Characters (Characters : Jacob / Props : Hoa, Clara)


5. Sample Characters (Ordinary People | Wrigley Clients)


6. Additional Accessories (Initial Design : Clara)